Feiyue Shoes
Website Redesign
My Role: Creative Director
Project Overview
Founded in Shanghai in the 1920’s, Feiyue was originally a martial arts shoe which eventually evolved into a lifestyle brand. Looking to update their online presence, Feiyue came to us for a full website redesign to be transitioned onto a new platform.
Feiyue Shoes was one of the first clients to use our in-house developed platform, pdsCommerce. Using a premade, yet highly customizable architecture, websites could be created from start to finish in less than 3 months.
Style Guide
A comprehensive style guide was created which directly linked to our in-house platform. Each website created on our platform uses the same templated file while still offering a wide range of flexibility and customization.
Annotations
Detailed annotations of every element in our prototypes were provided to the developers ensuring the designs and experience were exactly as envisioned.
The Final Delivery
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
